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Our Services
Peak Fitness & Performance Coaching
Move, Perform, & Look Like an Athlete
You're active. You take care of yourself. But you know there’s another level you haven’t unlocked.
Let's unlock what you're truly capable of with guidance from a Doctor of Physical Therapy who transforms good into exceptional.
This is high-level personal training and performance coaching—integrating in-person sessions with remote coaching for maximum results.
✔ Train like an athlete, regardless of your age.
✔ Build strength, endurance, and a lean, athletic physique.
✔ Optimize recovery, longevity, and performance for life.
Peak Fitness & Performance Coaching
Move, Perform, & Look Like an Athlete
You're active. You take care of yourself. But you know there’s another level you haven’t unlocked.
Let's unlock what you're truly capable of with guidance from a Doctor of Physical Therapy who transforms good into exceptional.
This is high-level personal training and performance coaching—integrating in-person sessions with remote coaching for maximum results.
✔ Train like an athlete, regardless of your age.
✔ Build strength, endurance, and a lean, athletic physique.
✔ Optimize recovery, longevity, and performance for life.
For Those Who Refuse To Settle for Ordinary
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Leaders & High-Achievers
For those who demand excellence in every area of life and want the body to match.
Gym Goers & Weekend Warriors
For those who already train but want to break through plateaus, improve performance, and train smarter.
Busy Professionals & Parents
For those balancing careers, families, and fitness—who need an efficient, structured plan to maximize results.
Age-Defying Athleticism
For those who want to move, train, and perform like an athlete with strength, endurance, and resilience that lasts.
Mobility & Pain Concerns
Coaching around mobility, pain, and other orthopedic concerns that only an expert can handle
Our Approach: Smart, Strategic, and Built for You
Most people reach "good enough" and stop there. But you're not most people. You've always pushed boundaries in other areas of your life—now it's time to apply that same standard to your physical performance.
Peak Fitness & Performance Coaching is for those ready to transform good into exceptional and unlock your true potential. If you're ready to set the new standard for your personal best, without making fitness your full-time job, you're in the right place.
Our system adapts to you so you can train like an athlete, build a lean, capable body, and reach your highest level:
✔ Strong, Athletic, and Durable – Build power, resilience, and movement capacity so you perform at your best in and out of the gym.
✔ Optimize Nutrition Without Extremes – A real-world nutrition strategy that fits your life and supports your goals.
✔ Recover Better, Avoid Burnout – Train hard without breaking down. We integrate smart recovery so progress stays consistent.
✔ Look, Move & Feel Like an Athlete – Not just strong. Not just lean. Not just fit. The full package.
What We Focus On
✔ Building Strength & Athleticism That Lasts – Train like an athlete, move with confidence, and build real, usable strength that fits your lifestyle.
✔ Refining Physique & Body Composition – Get leaner, stronger, and more defined with a smart, sustainable approach that maximizes performance.
✔ Maximizing Energy & Performance in Life & Training – More than just looking good—feel powerful, energized, and capable in everything you do.
✔ Optimizing Recovery & Longevity – Stay strong, active, and pain-free for the long haul with evidence-based recovery and injury prevention strategies.
✔ Fitting Training Into a High-Performance Lifestyle – Get results without it taking over your schedule—efficient, structured coaching designed for real life.
Our Peak Fitness coaching is about elevating how you move, feel, and perform at every level, not just in the gym.
More Than Training - Expert Guidance For The Big Picture
Unlike standard fitness coaching or personal training, working with FortitudeRx means you have a highly qualified healthcare professional guiding your training, recovery, and overall health.
Most personal trainers are limited to exercise instruction—but we go far beyond that. We can assess movement dysfunctions, guide injury prevention, monitor health markers and biofeedback, and even identify when outside medical care might be necessary—ensuring you're always on the right path to peak health and performance.
What This Means for You:
✔ Healthcare-Level Oversight – Your coach is also a medical professional, meaning you get expert guidance beyond what any trainer can offer.
✔ Injury Risk Management & Recovery Guidance – If something feels off, I don’t guess—I assess. You’ll never be told to just “push through it.”
✔ Holistic Health Monitoring – We track not just your fitness, but also joint health, metabolic function, and recovery capacity to keep everything running smoothly.
✔ Referral Network – If a specialist is ever needed, I’ll connect you with the right professional, saving you time, money, and misdiagnoses.
The Simple 3-Step Process
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1. Book a FREE Discovery Call
Getting your results starts here. We’ll debrief on a 15-minute phone call where we’ll listen to your story and connect the dots for where you are and where you want to be.
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2. Uncover The Answers
Over a 60-minute comprehensive evaluation, we’ll find what has stood between you and your goals, explain it in plain English, and establish a simple, effective plan to hit all of your goals.
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3. Follow Your Custom System
Your custom expert-guided system is built for your unique body and goals—whether that’s eliminating pain, optimizing energy and longevity, or maximizing performance.
To Start Seeing Results ASAP
THE DAY 1 Difference
This coaching is for people who are already active or exercising but know they're capable of much more. Your system is led by a Doctor of Physical Therapy designing your training approaches based on clinical expertise and performance science.
You will leave day 1 of coaching with:
✔ Clarity. Your coach will identify the specific factors limiting your progress and the exact strategies needed to overcome them. We'll create a roadmap that turns potential into reality.
✔ Direction. A precise plan that addresses your unique limiting factors and leverages your specific strengths for optimal progress.
✔ Action. Practical changes you can implement right away to start seeing improvements, even before your full program begins.
The FortitudeRx Guarantee
1-on-1 Expert Coaching
You’re not getting generic advice from an influencer. You’re working directly with a Doctor of Physical Therapy and high-level performance coach. All recommendations are tailored, science-backed, and built for real-world results.
Custom, Adaptive Strategy
No cookie-cutter templates or one-size-fits-all programs.
Your coaching adapts with you, ensuring sustainability, steady progress, and the ability to navigate challenges without falling off track.
Hybrid Coaching for Maximum Results
A unique blend of 1:1 personal training and remote coaching gives you the best of both worlds.
Hands-on guidance when you need it, plus continuous support and accountability so you're never left on your own.
High-Touch Support & Accountability
We don’t just check in—we problem-solve with you. With direct access, structured check-ins, and ongoing guidance, you'll always know exactly what to do next to stay on track and keep building momentum.
The Road to The Peak Starts here
Our approach to peak performance coaching is different. With a background in both physical therapy and elite performance coaching, we help you reach extraordinary levels faster and more efficiently than traditional approaches. We call it the Bridge model.
How you'll benefit from the Bridge model:
✔ Clinical expertise meets performance training. Your personal coach bridges the gap between medical knowledge and performance optimization, providing insights that typical trainers simply can't offer.
✔ Complete physical development. Your personal coach will create programming that develops all aspects of performance—not just isolated components—using an understanding of how all systems work together.
✔ Prevention built into progression. Your personal coach is also a Doctor of Physical Therapy who knows how to build performance while identifying and addressing potential limitations before they become problems.
So that you can:
✔ Reach levels of strength, conditioning, and physical capability you never thought possible.
✔ Break through plateaus that have limited your progress for years.
✔ Develop a level of physical excellence that continues improving long-term.
Get Started with a Free Consult
What Other People Just Like You Are Saying About FortitudeRx COaching
You Deserve The Best
Something is holding you back from being the best version of yourself.
Maybe it's that plateau in strength you can't seem to break through.
Or the level of conditioning that always seems just out of reach.
Or perhaps it's the physique transformation that stays frustratingly incomplete despite your consistent efforts.
Like you, we understand how limiting it feels to put in the work without seeing the results you know should be possible. The feeling of giving your best in training, only to wonder, "Why am I not making the progress I should be?"
With coaching at FortitudeRx, we can help you break through these limitations and discover what your body is truly capable of achieving.
The FRx Coaching Difference
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What is health coaching?To add a new question go to app settings and press "Manage Questions" button.
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Do I need a health or performance coach?It depends! The fact of the matter is that the future of medicine is in prevention of health concerns, not the reaction to them. Aspects of fitness, nutrition, mental health, and lifestyle are the backbone of good health and will continue to be so for as long as we are human. The current medical model is reactive and is not built to sustain a healthy and fulfilling life, but to prevent death. A dedicated and competent health and personal performance coach is the bespoke solution for preventative medicine. While we can't say that you absolutely need a health coach without speaking with you, it is without a doubt highly beneficial to have your own personal physical therapist, nutritionist, fitness coach, behavior modification coach, and personal performance coach in your corner. One of the main benefits to working with FortitudeRx is that we are a value-driven company. We don't take on tons of clients at once because it would take away our ability to provide value to you. Working with fewer clients means you reap the rewards of having a team that's truly dedicated to your success. Whether you are an individual, a family, an executive team, or a company seeking optimized health and performance, FortitudeRx is built for you.
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What is performance coaching?Yes! To add a picture follow these simple steps: Enter App Settings Click the "Manage Questions" button Click on the question you would like to attach a picture to When editing your answer, click on the picture icon and then add an image from your library
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What are your credentials?Dr. Campbell is a licensed and practicing Doctor of Physical Therapy. He earned his Bachelor's of Science from The University of Alabama in Human Performance & Exercise Science with an additional focus in nutrition, before earning his DPT at Augusta University. He also has a CSCS (Certified Strength and Conditioning Specialist) title from the National Strength and Conditioning Association, which is the highest S&C certification, as well as the Nutrition Coaching Institute - Level 1 Nutrition Coach certification. Carolyn Campbell has a Bachelor's degree in Psychology and is a 30-year veteran in human resources consulting in which she has developed, hired, and trained with hundreds of employees and organizations. Les Keyes is a 10-year strength and fitness coaching veteran who has mastered the art of online fitness coaching and has developed some of the strongest athletes in the country.
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Why hybrid/online?We provide hybrid coaching services to the Birmingham, AL area because we can mix the best of both worlds of in-person and online coaching to optimize your results. A common misconception is that you need someone physically with you to see results both in the gym and in a rehab setting. As a Doctor of Physical Therapy, I can attest to the fact that you absolutely do not need someone to mobilize, manipulate, or massage you to get better. If you are in pain, what you need is someone to listen to your concerns, evaluate your life stressors, understand what is causing pain, and provide education and feedback on how to get better. It might sound crazy considering we provide physical therapy in Birmingham, but we encourage most to minimize the use of in-person treatments to reduce dependency and actually improve outcomes. Similarly, online fitness is booming, not only because of the pandemic, but because it works. People are quickly realizing that having a personal trainer watch you exercise and say, "Do 1 more" isn't what actually gets results. Systematic accountability, support, and planning is what gets massive results. This is the power of online coaching. The same goes for nutrition coaching, personal performance, and executive coaching. We have the technology to communicate effectively.
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Will it work for me?Enter your answer here
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How are you different?Enter your answer here
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What are the benefits of working with FortitudeRx?Just a few of the benefits to working with us: - Custom expert fitness plans based on your preferences, abilities, goals, and availability - Personalized nutrition plans that adjust based on biofeedback such as energy, digestion, sex drive, and mood - Stair-stepping habit and lifestyle modification plans to increase sustainability - Direct and frequent telehealth calls to guarantee continuous growth and success - Accountability measures and support to make sure you're on the right track - Mobility and rehab plans created by a physical therapist - 24/7 email support for any questions or concerns